Trade shows are a time for your brand to shine and get noticed by retailers who will take your great ideas and products to the public.
Amidst all the hectic activity that goes into preparing for these important sales opportunities, especially new, small companies can forget that trade show time is also the best time to reach out to members of the media who can help your products get noticed through gear reviews and tell the stories of your companies and causes on blogs, in magazines and increasingly via video.
For those time-strapped entrepreneurs and small emerging businesses that don’t quite have budget for dedicated public relations staff, Brand Amp is offering a free tip sheet to help guide your PR efforts at Outdoor Retailer, SIA and Interbike.
Just enter your name and email and click “submit” to access this tip sheet that distills a decade of trade show public relations outreach into the most important tips to help you get good ink and make friends and allies with the many passionate members of the outdoor industry media.
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Buena Vista, CO – Just in time for holiday mirth-making and gift giving, Deerhammer Distilling Company introduces its first limited edition holiday release, Buena Vista Brandy.
For the shopper looking for a uniquely Colorado gift, Deerhammer’s Buena Vista Brandy is a great choice. Like the town where it’s distilled, Buena Vista Brandy is simple, honest and authentic 80 proof, 100 percent Colorado crafted.
Buena Vista Brandy is a collaboration between Deerhammer, a maker of small batch Colorado whiskey, and Vino Salida, a winery one half hour south of Buena Vista in the Upper Arkansas River Valley. Starting with Vino Salida wine and aged less than 2 years in French Oak, Buena Vista Brandy is naturally caramel colored and aromatic.
“It was fun to collaborate with another small batch artisan right here in the Valley to come up with a uniquely Colorado brandy,” said Deerhammer founder and head distiller Lenny Eckstein.
Eckstein crafted just one barrel of this special holiday spirit. Priced at $25, the limited edition brandy is available for purchase while supplies last at the Deerhammer tasting room at 321 East Main Street in Buena Vista. It’s available on the Front Range at Joy Wine and Spirits, and Mile High Wine and Spirits.
Eckstein invites folks to come up to the distillery during Buena Vista’s Fourth Annual Holiday Art Walk, Dec. 12 – 14, when downtown Buena Vista comes alive with art, music and refreshments. Deerhammer will be featuring the fine art photography of friend Joshua Marowitz whose story was recently featured on the Audubon magazine blog.
Eckstein described various ways to enjoy his brandy this holiday season. Aromatic and complex, BV Brandy can be simply served neat in a snifter for an after-dinner fireside drink. Brandy Spritzers make holiday brunches more festive and spiced brandied apple cider is a seasonal treat. Eckstein says his holiday classic eggnog, made with brandy, has been known to convert those who thought they didn’t like ‘nog.
Here’s Eckstein’s favorite eggnog recipe (adapted from About.com)
Yield: 12 – 16 servings
6 large eggs plus 2 yolks
½ cup, plus 2 TBL sugar
¼ tsp salt
4 Cups whole milk
½ Cup Buena Vista Brandy
1 TBL vanilla extract
½ tsp grated nutmeg
¼ Cup heavy cream, whipped to soft peaks
Additional grated nutmeg for garnish
Directions: Combine eggs, egg yolks, sugar and salt in heavy 3 or 4-quart pot, whisking until well combined. Continue whisking while pouring milk in a slow, steady stream until completely incorporated. Turn on burner to lowest possible heat setting. Place pot on burner and stir mixture continuously until an instant read thermometer reaches 160 degrees F. and the mixture thickens enough to coat the back of a spoon. Be patient. This should take about 25 to 30 minutes.
Strain mixture through a fine sieve into a large bowl to remove any accidental small cooked bits of egg. Add Buena Vista Brandy and nutmeg. Stir to combine. Pour into a glass pitcher, decanter, or container and cover with a lid or plastic wrap. Refrigerate this egg custard mixture to chill at least 4 hours or up to 3 days before finishing.
When ready to serve, pour heavy cream into a bowl and whip until it forms soft peaks. Fold whipped cream into cold custard mixture until combined. Serve in chilled cups or glasses and garnish with a sprinkle of nutmeg.
Nestled in Colorado’s sweetly unpretentious Upper Arkansas River Valley, Deerhammer Distilling Company is a family owned and operated maker of small batch American Whiskey. The Colorado whiskey maker’s inaugural release, Whitewater Whiskey, a fine un-aged white whiskey, earned a Silver Medal from the American Distilling Institute. The company’s still, tasting room and patio are located on Main Street in downtown Buena Vista. To buy Deerhammer along Colorado’s Front Range, visit “Get Some” on the Deerhammer website.