Archive for October, 2011

Multisport Journeys Debuts SUP Art

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – By popular demand, Multisport Journeys, LLC (MSJ) introduces stand up paddling to their unique line of custom artwork and outdoor activewear.

Mutlisport Journeys founder and CEO Sue Field explained her reasons for adding stand up paddling to her lineup of customizable apparel featuring popular sports and adventure activities. Field said friends and fans encouraged her to include stand up paddling in her offerings and when she looked more deeply into the sport, found good reason to act on the requests.

“Stand up paddle boarding has become all the rage in the outdoor industry, gaining more momentum than even surfing,” said Field. “Crossing a broad range of ages and demographics, SUP has become quite popular at the ocean and inland, challenging folks to consider yet another sport as they contemplate the answer to the timeless question, ‘What Do You Live To Do?’.”

Multisport Journeys adds stand up paddling

Multisport Journeys adds SUP to its lineup of sports art

MSJ offers a continuum of casual to technical adventure apparel that allows sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library now totals more than 50 sports and travel images representing mainstream and niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. To learn more about Multisport Journeys visit their website.

Multisport Journeys Partners with Brand Amp for PR Support

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – Multisport Journeys, LLC (MSJ) has retained Brand Amp to elevate the profile of its active lifestyle apparel brand. Brand Amp is one of a trio of marketing specialists recently brought together by MSJ founder and CEO Sue Field to increase awareness of the company’s custom sports gear.

In addition to trade and consumer media relations and search engine marketing, Brand Amp will coordinate the brand’s editorial calendar with social media specialist MoBloggy of Vail, CO and South Carolina-based Carolyn Evans who specializes in the Gift and Retail industries.  Field said she welcomes the knowledge and connections Brand Amp has in the outdoor, snow sports and adventure travel industries.

Field created Multisport Journeys after deciding to throttle back from a high-powered career that included C-suite tours of duty on Wall Street as well as at the likes of Sears, Roebuck and Co, and Vitamin Cottage Natural Grocers. Settling into a more tranquil life in the heart of Colorado’s spectacular San Juan Mountains, Field explained the apparel line is a prequel to a series of active travel guidebooks she intends to write and publish that will be aimed at Boomers, like herself, among others.

MSJ offers a continuum of casual to technical adventure apparel that encourages sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library, created by Field’s brother and award-winning San Diego-based artist Jeff Field, now totals more than 50 sports and travel images representing everything from mainstream to niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.
“I think Multisport Journeys has a bright future. Sue has a vision for the brand that celebrates a well-rounded approach to life and sports and challenges folks to really consider ‘What Do You Live to Do?’,” Hart said. “In MSJ, the average but avid sports enthusiast finds products and a rallying cry they can relate to: Live to Play Another Day® – have fun, but remain in one piece!”

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. For further information visit the Multisport Journeys website.

Brand Amp Expands, Welcomes Angela Kuepper

Written by leehart on October 7th, 2011. Posted in Biz Buzz

SALIDA, COLORADO – Brand Amp, founder and president Lee Hart, is pleased to welcome veteran publicist and event manager Angela Kuepper to the company.

From the Pacific Northwest to the Alps, Kuepper has served a plethora of music and arts organizations as well as multiple tourism and outdoor industry businesses. Prior to her career in marketing, Kuepper worked as a linguist researching speech and language communications. Trading in her doctorate degree for a life in the mountains, when she’s not working, Kuepper can be found exploring the backcountry by foot, bike or skis.

Hart said Kuepper came highly recommended from outdoor industry friends and neighbors in this mountain-river town in south central Colorado. “Angela has quickly proven she has a well-deserved reputation for excellence,” Hart said. “Angela brings great energy, intelligence and creativity to everything she does. I feel really lucky to have her join me at Brand Amp.”

Kuepper lives a stone’s throw from the Arkansas River in Buena Vista, CO, with her husband, Bobby, and their three very large dogs.