Trade shows are a time for your brand to shine and get noticed by retailers who will take your great ideas and products to the public.
Amidst all the hectic activity that goes into preparing for these important sales opportunities, especially new, small companies can forget that trade show time is also the best time to reach out to members of the media who can help your products get noticed through gear reviews and tell the stories of your companies and causes on blogs, in magazines and increasingly via video.
For those time-strapped entrepreneurs and small emerging businesses that don’t quite have budget for dedicated public relations staff, Brand Amp is offering a free tip sheet to help guide your PR efforts at Outdoor Retailer, SIA and Interbike.
Just enter your name and email and click “submit” to access this tip sheet that distills a decade of trade show public relations outreach into the most important tips to help you get good ink and make friends and allies with the many passionate members of the outdoor industry media.
Please provide your name and email address for your free download.
App Developer Offers Reasons to Adopt a Senior Pet this Month or Support Animal Rescue Organizations
Buena Vista, CO – Just in time for holiday mirth-making and gift giving, Deerhammer Distilling Company introduces its first limited edition holiday release, Buena Vista Brandy.
For the shopper looking for a uniquely Colorado gift, Deerhammer’s Buena Vista Brandy is a great choice. Like the town where it’s distilled, Buena Vista Brandy is simple, honest and authentic 80 proof, 100 percent Colorado crafted.
Buena Vista Brandy is a collaboration between Deerhammer, a maker of small batch Colorado whiskey, and Vino Salida, a winery one half hour south of Buena Vista in the Upper Arkansas River Valley. Starting with Vino Salida wine and aged less than 2 years in French Oak, Buena Vista Brandy is naturally caramel colored and aromatic.
“It was fun to collaborate with another small batch artisan right here in the Valley to come up with a uniquely Colorado brandy,” said Deerhammer founder and head distiller Lenny Eckstein.
Eckstein crafted just one barrel of this special holiday spirit. Priced at $25, the limited edition brandy is available for purchase while supplies last at the Deerhammer tasting room at 321 East Main Street in Buena Vista. It’s available on the Front Range at Joy Wine and Spirits, and Mile High Wine and Spirits.
Eckstein invites folks to come up to the distillery during Buena Vista’s Fourth Annual Holiday Art Walk, Dec. 12 – 14, when downtown Buena Vista comes alive with art, music and refreshments. Deerhammer will be featuring the fine art photography of friend Joshua Marowitz whose story was recently featured on the Audubon magazine blog.
Eckstein described various ways to enjoy his brandy this holiday season. Aromatic and complex, BV Brandy can be simply served neat in a snifter for an after-dinner fireside drink. Brandy Spritzers make holiday brunches more festive and spiced brandied apple cider is a seasonal treat. Eckstein says his holiday classic eggnog, made with brandy, has been known to convert those who thought they didn’t like ‘nog.
Here’s Eckstein’s favorite eggnog recipe (adapted from About.com)
Yield: 12 – 16 servings
6 large eggs plus 2 yolks
½ cup, plus 2 TBL sugar
¼ tsp salt
4 Cups whole milk
½ Cup Buena Vista Brandy
1 TBL vanilla extract
½ tsp grated nutmeg
¼ Cup heavy cream, whipped to soft peaks
Additional grated nutmeg for garnish
Directions: Combine eggs, egg yolks, sugar and salt in heavy 3 or 4-quart pot, whisking until well combined. Continue whisking while pouring milk in a slow, steady stream until completely incorporated. Turn on burner to lowest possible heat setting. Place pot on burner and stir mixture continuously until an instant read thermometer reaches 160 degrees F. and the mixture thickens enough to coat the back of a spoon. Be patient. This should take about 25 to 30 minutes.
Strain mixture through a fine sieve into a large bowl to remove any accidental small cooked bits of egg. Add Buena Vista Brandy and nutmeg. Stir to combine. Pour into a glass pitcher, decanter, or container and cover with a lid or plastic wrap. Refrigerate this egg custard mixture to chill at least 4 hours or up to 3 days before finishing.
When ready to serve, pour heavy cream into a bowl and whip until it forms soft peaks. Fold whipped cream into cold custard mixture until combined. Serve in chilled cups or glasses and garnish with a sprinkle of nutmeg.
Nestled in Colorado’s sweetly unpretentious Upper Arkansas River Valley, Deerhammer Distilling Company is a family owned and operated maker of small batch American Whiskey. The Colorado whiskey maker’s inaugural release, Whitewater Whiskey, a fine un-aged white whiskey, earned a Silver Medal from the American Distilling Institute. The company’s still, tasting room and patio are located on Main Street in downtown Buena Vista. To buy Deerhammer along Colorado’s Front Range, visit “Get Some” on the Deerhammer website.
LYONS, CO – US Olympic kayaker turned whitewater park builder Scott Shipley has been awarded his second Best of What’s New Award from the editors of Popular Science for innovations in whitewater park construction.
Shipley, and his company S2o Design and Engineering, in cooperation with EPDUK, were the designers of the London Olympic Park. Some 1,200 of Shipley’s RapidBlocs helped sculpt the concrete canoe slalom channel into the type of whitewater course worthy of the world’s pinnacle of competition. The water-shifting, global patent pending, Lego-like plastic blocks in London’s $48 million Lee Valley Whitewater Centre are lightweight and interchangeable, enabling endlessly evolving designs.
RapidBlocs garnered broad-based praise from athletes and coaches, as well as the editors of Popular Science. According to PopSci, only the most “revolutionary, not evolutionary” submissions from the thousands received each year win the coveted annual award. PopSci judging criteria asserts candidate products must transform their category, solve an unsolvable problem and incorporate entirely new ideas and functions.
RapidBlocs are huge for the evolution of Olympic kayaking, Shipley said. “For the first time ever, athletes and coaches get to choose the type of whitewater they want to race on since RapidBlocs are so easy to reposition to create different channel dynamics.”
It was his groundbreaking work on another whitewater course, the U.S. National Whitewater Center outside Charlotte, NC that earned Shipley his first PopSci Best of What’s New Award in 2006. When the $36 million dollar park opened in the spring of that
year, it became the world’s largest artificial whitewater park. In yet another testimony to the transformative power of RapidBlocs, they will next be deployed in a place once known as the “Dust Bowl State,” when Shipley builds a new $16 million whitewater park at the USA Canoe Kayak national headquarters at the Oklahoma City Boathouse District.
“I’m thrilled that the editors of Popular Science join the world’s elite kayak athletes and coaches in recognizing the game-changing nature of RapidBlocs,” Shipley said.
ABOUT S2o DESIGN AND ENGINEERING. Founded in 2003 by Olympian and Georgia Tech graduate engineering program alumn Scott Shipley, S2O Design prides itself on innovative and holistic approaches to whitewater park design that ensures clients get a park that meets all their economic, environmental and recreational objectives. Committed to reinventing whitewater, S2O is the only design-build firm that has developed patented solutions that make whitewater parks easier and more profitable to operate as well as more enjoyable for whitewater enthusiasts of all skill levels.