Olympic Kayaker Scores Second PopSci Gold with RapidBlocs

Written by leehart on November 15th, 2012. Posted in Biz Buzz

S2o Design's RapidBlocs

S2o Design's RapidBlocs debuted to rave reviews at the London 2012 Olympic Games

LYONS, CO – US Olympic kayaker turned whitewater park builder Scott Shipley has been awarded his second Best of What’s New Award from the editors of Popular Science for innovations in whitewater park construction.

Shipley, and his company S2o Design and Engineering, in cooperation with EPDUK, were the designers of the London Olympic Park. Some 1,200 of Shipley’s RapidBlocs helped sculpt the concrete canoe slalom channel into the type of whitewater course worthy of the world’s pinnacle of competition. The water-shifting, global patent pending, Lego-like plastic blocks in London’s $48 million Lee Valley Whitewater Centre are lightweight and interchangeable, enabling endlessly evolving designs.

RapidBlocs garnered broad-based praise from athletes and coaches, as well as the editors of Popular Science. According to PopSci, only the most “revolutionary, not evolutionary” submissions from the thousands received each year win the coveted annual award. PopSci judging criteria asserts candidate products must transform their category, solve an unsolvable problem and incorporate entirely new ideas and functions.

RapidBlocs are huge for the evolution of Olympic kayaking, Shipley said. “For the first time ever, athletes and coaches get to choose the type of whitewater they want to race on since RapidBlocs are so easy to reposition to create different channel dynamics.”

It was his groundbreaking work on another whitewater course, the U.S. National Whitewater Center outside Charlotte, NC that earned Shipley his first PopSci Best of What’s New Award in 2006. When the $36 million dollar park opened in the spring of that

year, it became the world’s largest artificial whitewater park. In yet another testimony to the transformative power of RapidBlocs, they will next be deployed in a place once known as the “Dust Bowl State,” when Shipley builds a new $16 million whitewater park at the USA Canoe Kayak national headquarters at the Oklahoma City Boathouse District.

“I’m thrilled that the editors of Popular Science join the world’s elite kayak athletes and coaches in recognizing the game-changing nature of RapidBlocs,” Shipley said.

ABOUT S2o DESIGN AND ENGINEERING. Founded in 2003 by Olympian and Georgia Tech graduate engineering program alumn Scott Shipley, S2O Design prides itself on innovative and holistic approaches to whitewater park design that ensures clients get a park that meets all their economic, environmental and recreational objectives. Committed to reinventing whitewater, S2O is the only design-build firm that has developed patented solutions that make whitewater parks easier and more profitable to operate as well as more enjoyable for whitewater enthusiasts of all skill levels.

 

 

Optic Nerve unveils 15 new styles for 2013 at Outdoor Retailer

Written by leehart on July 23rd, 2012. Posted in Biz Buzz

 

Optic Nerve Pipeline

Optic Nerve's Pipeline is available in interchangeable and photomatic versions

DENVER, CO – Optic Nerve is adding 15 new styles to its 2013 line of performance-oriented, price conscious sunglasses for warm weather fun.

Ten of the 15 new styles will be part of Optic Nerve’s Polarized lens series delivering lightweight comfort, long-lasting durability and precision optics to outdoor enthusiasts.

Each style in the Polarized series uses technologies that are designed to work with myriad face sizes and shapes to reduce glare and shield eyes from harmful UV rays when enjoying time in the sun. Beneficial to all people recreating or just traveling on waterways and roads, polarized lenses are particularly favored by anglers, paddlers, runners and bicyclists.

The Polarized series also offers a spectrum of lens color for different light conditions. Brown and copper lenses sharpen contrast while the smoke and gray lenses help improve contrast while reducing glare. Grey and smoke lenses help increase visibility and depth perception as well as helping people see colors as they naturally appear:  blues are bluer, greens are brighter, reds more vibrant, yellows pops, and whites are truer.

A unique hybrid injection/wire frame style called the Haxtun is available in urban chic two-tone brown or two-tone black for $49.

Fulfilling the promise to pack as much tech for the price into each frame it produces, prices in the Polarized line are $49 – $59.

Also joining the Spring/Summer 2013 lineup are a few frames to bolster Optic Nerve’s hot-selling interchangeable lens lines. Headlining newcomers to the Deuce series is the Pipeline that delivers full-frame durability and substance in a lightweight high-performance sunglass. The Pipeline’s wraparound style offers a timeless look that feels good too thanks to Optic Nerve’s meticulous attention to fit. The Pipeline exceeds s tandards for impact resistance and sun protection. The Pipeline also comes in a light-adapting photochromic version for $79.

Joining the Pipeline in the Deuce series is the Rhyolite and the Dedisse. Nerve R & D guru Tom Fox believes the Rhyolite is destined to become a best seller with it’s durable and sleek frame with the kind of straight-forward classic styling that looks and feels good on many different face shapes and sizes. The Dedisse is a full-wrap style with a curved toric lens to provide better ergonomics and coverage. All Deuce series frames retail for $49.

In the Premium IC (three-for-$79) is the Gridlock a veritable kitchen sink of the best of Optic Nerve’s features complete with three lenses for just $79.

All Optic Nerve sunglasses are polarized, eliminate UVA and UVB rays, and sport hydrophobic and anti-reflective lens technology. Many of the styles have rubber on the temples and/or nose bridges for added adjustability and grip.

Debuting at the Outdoor Retailer Summer Market at Booth #32057 the new styles will hit stores next spring.

About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at the Open Air Demo or Booth #32057 in the Salt Palace Convention Center or click here to visit the website.

 

 

 

Whitewater Park Builders Team with Teen Kayak Champ

Written by leehart on April 4th, 2012. Posted in Biz Buzz

Innovators in whitewater course design see synergy with athlete who is writing new chapters in the evolution of whitewater

Triple World Whitewater Kayak Champion Dane Jackson

Dane Jackson photo by Corey Rich Photography

Lyons, CO – RapidBlocs, a division of S2o Design and Engineering, has signed Dane Jackson to an exclusive partnership as both seek to influence the future of whitewater kayaking.

Olympian and World Champion Scott Shipley, founder, president and lead engineer of S2o Design, believes the synergy between his company and Jackson is natural. “We’re a next-generation whitewater park design firm and no one more than Dane represents the next generation of whitewater paddlers,” Shipley said.

Shipley has known the Jackson family since he and Dane’s father, four-time freestyle kayak World Champion Eric Jackson were teammates on the 1992 US Olympic Slalom squad.  Shipley has known him since Dane Jackson was a baby and has watched closely for the past 18 years as Jackson not only followed in but, at times, eclipsed his famous father’s footsteps.

“Dane is young, exciting, fun to watch and able to accomplish things in a boat that could not have been imagined just a few short years ago,” Shipley said, what better way to ensure our parks are pushing the edge of the design envelope than to design to the needs of Dane Jackson.” Dane won three gold medals at last year’s ICF Freestyle World Championships and a few weeks later, swept up three more Golds at the USA Canoe Kayak National Championships.

For his part, Jackson will serve as an ambassador for S2o and the company’s proprietary RapidBlocs system, developed with European partner EPD. RapidBlocs is the world’s first three-dimensional, moveable obstacle system that enables whitewater course managers to easily shift the configuration of the blocks to change the hydrology of the course, thus keeping it versatile and fresh for years after initial construction. RapidBlocs first deployment is at the site of the London 2012 Olympic Slalom Course.

Jackson said he believes S2o has the ability to help move whitewater paddling forward by designing innovative whitewater courses and river parks that will make learning and training more accessible to more aspiring paddlers.

Shipley believes signs are pointing to a future where there is more crossover between slalom and freestyle.  Two relatively new events including the fledgling T’Ville Triple Crown in New England, the two-year-old Invitational Whitewater Grand Prix in Canada, and a couple whitewater festivals in Europe combine slalom times and freestyle points among other events to determine an overall winner.

Shipley added that more and more clients, notably including those seeking to host future World Championships and Olympiads, are asking for freestyle features to be incorporated into whitewater course designs.

Ultimately, both Shipley and Jackson dream of a future when the International Olympic Committee designates freestyle as an Olympic discipline. Currently, only Canoe Sprint and Canoe Slalom are Olympic disciplines.

ABOUT S2o DESIGN. Founded in 2003 by Scott Shipley, S2O Design prides itself on innovative and holistic approaches to whitewater park design that ensures clients get a park that meets all their economic, environmental and recreational objectives.  Committed to reinventing whitewater, S2O is the only design firm that has developed patented solutions that make whitewater parks easier and more profitable to operate as well as more enjoyable for whitewater enthusiasts of all skill levels. For more information, visit the S2o Design website.

ABOUT DANE JACKSON. Hailing from the First Family of Whitewater, Dane Jackson has been heralded by some as the future of the sport. The holder of numerous National Championship titles and World Championship medals, in 2011, Jackson became the first person to ever medal in all four freestyle disciplines in a World Championship with Gold in Junior Men’s K-1, Men’s C-1 and Men’s Squirt; Bronze in OC-1. Weeks later, Jackson repeated the feat at the USA Canoe Kayak National Championships, winning Gold in every event except Squirt, which was not offered. Jackson was named US Olympic Committee Athlete of the Month in June. For further information visit Dane’s page at the Jackson Kayak website.

 

 

 

 

 

 

Dean Cummings’ Dragon’s Back Spine Descent Wins Powder Mag Award

Written by leehart on January 26th, 2012. Posted in Biz Buzz

ASPEN, CO – Big mountain steep skiing icon Dean Cummings was awarded Best Line at Powder magazine’s annual Powder Awards ceremony here last night. Cummings had two epic first descents last spring featured in his movie, The Steep Life. Cummings called The Tusk direct the most committing line he’s ever skied. The equally challenging Dragon’s Back Spine of Meteorite Mountain garnered the award.

Cummings, who has been making and producing ski films for the past 20 years, said he was humbled to earn the honor given the achievements of the other finalists in the category including defending champ, Ian McIntosh (TGR), Dane Tudor (PBP), Eric Hjorleifson (MSP), Sage Cattabriga-Alosa (TGR), and Kye Petersen (All.I.Can.).

Cummings said he thanks his family, wife Karen and children Wyatt Kodiak and Tesslina as well as his H2o Guides team all of whom make it possible for him to continue to go after the big peaks of Alaska’s Chugach Range. Cummings said that winning the award at a time when the snow sports community is reeling from tragic losses, inspires him even more to give back to the sport through teaching practical techniques and protocols to help people avoid avalanches. Cummings’ award-winning avalanche safety curriculum has won two safety awards from the Alaska governor’s office and recently helped earn him the Educator of the Year award from Avalaunch/Outdoor Retailer Winter Market.

Now in its 12th year, the Powder Awards has grown to become one of the biggest nights in skiing, attracting a veritable who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, non-affiliated celebrities (who may not even ski) and even the odd ski bum. While the Powder Awards primarily highlight the best of the year’s ski films – like Movie of the Year and Best Male and Female Performance – the ceremonies also acknowledge our readers’ favorites with our annual Reader Poll. Hence, the all-inclusive celebration of skiing,and why everyone who’s anyone comes to Aspen for one big night in January every year. For the complete list of winners at this year’s Powder Video Awards, visit the magazine’s website.

 

ABOUT DEAN CUMMINGS.

Big mountain, steep skiing icon Dean Cummings has been pushing the limits of what’s possible on skis for more than 20 years. The former captain of the US Freestyle Ski Team and 1995 World Extreme Skiing Champion, Cummings has been featured in nearly 50 films from some of the best filmmakers in the industry. He founded and owns H2o Guides, the premier heliski operator in Valdez, AK and recently founded his own line of skis and packs with his company H2o Outdoor Gear. Cummings also enjoys the generous support of the following sponsors. Helly Hansen, Polarmax, Ortovox, S4 Optics, AEE and Traser Watches.

 

 

H2o Guides Heliski Offers Value Package to Dought-Stricken Skiers, Snowboarders

Written by leehart on January 16th, 2012. Posted in Biz Buzz

Residents dig out as record-setting snowpack piles up in Alaska; H2o Guides offers Valdez Epic Deal heliski package

Residents dig out as record-setting snowpack piles up in Alaska; H2o Guides offers Valdez Epic Deal heliski package

Valdez, AK – Amid one of the deepest winters on record, in a town already known as the Snow Capital, the premier heliski operator in Alaska’s famed Chugach mountain range is offering a value package designed to make it even more appealing to make this year THE year for skiers and snowboarders take their dream heliski vacation.

“We’ve never seen it this deep, this early. It’s insane,” said big mountain steep-skiing icon and H2o Guides founder/owner Dean Cummings, who has been guiding heliskiing in the area since 1991. “We’ve got such a huge snowpack, it seems only right to try to make it more accessible to all the snow-starved ski area season-pass holders in the some of our favorite places.”

 

Valdez, year-round home to Cummings and headquarters for his family-run H2o Guides, has been getting pummeled with snow that’s so relentless, the town elementary school closed for fear the roof might collapse. With no place left to clear snow from the streets, snow removal equipment is dumping loads of the white stuff into Prince William Sound. According to the Anchorage Daily News, “The record snowfall for Valdez, 560.7 inches, was recorded in the winter of 1989-1990. The current snowfall is on track to eclipse that.”

The Valdez Epic Deal offers special pricing on a heliski/ski package to any powder-craving ski area season pass holder in California, the Central Rockies including AZ, CO, NM, MT, UT, WY, and the East Coast. The promotion is also available to former guests who are already in the H2o Guides database.

The Valdez Epic Deal includes the following: Discounts on multi-day heliski packages the first two weeks of March and Cummings’ signature hybrid powder skis that carve from H2o Outdoor Gear; $550 for skis regularly priced at $899. Valdez Epic Deal customers will also get a free souvenir hat and t-shirt. Savings total nearly $600 for a dream heliski trip and skis.

Discount heliski packages are limited in number and available on a first come, first serve basis the first two weeks of March as follows: Discount skis, free souvenir hat and shirt plus 10 percent off a 5-day/7-night trip or 5 percent off a 3-day/5-night package trip. To take advantage of this offer, call 907.835.8418 and be sure to mention “Valdez Epic Deal.”

Founded in 1995, H2o Guides is the longest-running heli ski business under one owner in Alaska and the only company based in Valdez year-round. Guests of H2o Guides enjoy premium all-service customer service and unparalleled terrain. H2o’s permits through federal land managers give guests a gateway to over 2.6 million acres, more than any other operator in the world. With nine unique staging locations, H2o Guides accesses good snow when other operators cannot. The company’s safety record is unmatched. For more information about H2o Guides visit their website, http://www.H2oGuides.com

 

 

Optic Nerve Boreas Redefines the Premium Goggle

Written by leehart on January 6th, 2012. Posted in Biz Buzz

Optic Nerve Snow Sports Goggle

Optic Nerve's new Boreas goggle

Denver, CO – For skiers and riders who assumed style, performance and comfort are only possible at a premium price, Optic Nerve introduces a new way of thinking about what a goggle can and should be.

First, the Boreas is versatile, it ships with two interchangeable lenses to keep you skiing no matter what Boreas, the purple-winged ancient Greek god of winter, has in store – from a sun-drenched bluebird day to a snowy gray powapalooza fiesta.

The Boreas’ fleece-lined foam gasket does double duty, caressing the face like a tender lover while providing the kind of precision fit needed for all-day comfort and clarity.

Optic Nerve’s longtime Chief Tinkerer Tom Fox explained, “The design juice behind the Boreas exhibits the classic Nerve alchemy that’s equal parts function and style.”

At $119 suggested retail, Fox said he was aiming to impress buyers accustomed to paying much more for premium goggles.

“My personal design jihad has always been to figure out ways to pack the most performance into our products at the fairest price,” Fox said. “’Why pay more’ is my battle cry. Our customers tell us they couldn’t agree more so that’s what I’ll keep doing.”

Available in a choice of three frame colors – black, white or green, and five cool lens pairings: Dreadlock, Smoke Red/Zaio Mirror; Rocker, Smoke Green/Zaio Mirror; I’m Your Venus, Brown/Pink; Dark Knight, Smoke/Blue; and Redbone Smoke/Red.

The Boreas and Optic Nerve’s full line of sunglasses and goggles with soul can be seen at upcoming winter trade shows. At Outdoor Retailer Winter Market in Salt Lake City Jan. 19 – 22 visit Booth # 33059. At the Snowsports Industries America Snow Show in Denver Jan. 26 – 29 you can find Optic Nerve at Booth #3434. The Boreas and other new goggles shown at these shows will be available to the general public Fall 2012.

About Optic Nerve and Mountain Shades
Since 1976, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear. Optic Nerve is dedicated to continually finding ways to blend style and technology to deliver durable and comfortable high-performance eyewear. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit the Optic Nerve website.

Olympian Predicts Paddlesports Industry Poised for Growth

Written by leehart on January 3rd, 2012. Posted in Biz Buzz

The Lee Valley Whitewater Center will host the canoe slalom events of the 2012 Olympic Games

The Lee Valley Whitewater Center will host the canoe slalom events of the 2012 Olympic Games

Lyons, CO –Beyond the usual uptick in interest most summer sports enjoy during an Olympic year, whitewater paddling in particular seems poised for growth in 2012, says former US Canoe Slalom Olympian Scott Shipley.

Shipley should know. His company S2o Design and Engineering, one of the world’s leading whitewater park design builders, is on the front lines of the industry with a project roster that is booming.

For starters, the world’s eyes will be focused on Shipley’s handiwork at the Lee Valley Whitewater Park, host to the 2012 Olympic Canoe Slalom competition. S2o completed the design of the Lee Valley Whitewater Park this past summer. Lee Valley was the first of London’s Olympic venues to be completed ahead of schedule and under budget.

Looking ahead to 2012, S2o will be working on a diversity of projects around the globe including the following:

– North America. Freestyle parks in Montana and Idaho. A second feature at the freestyle park in downtown Missoula and an in-stream restoration via a new whitewater park in Ketchum.

– Pacific. A new whitewater park in Hawea, New Zealand

– Europe. A mammoth whitewater park in Moscow, Russia; in conjunction with UK-based Engineer Paddler Designs

Shipley notes that S2o’s proprietary RapidBlocs are also contributing to the surge in demand for projects. RapidBlocs allows operators to alter whitewater park thanks to a proprietary system of large synthetic blocks that can be easily re-positioned to create different hydraulic features. Since their invention two years ago, RapidBlocs has been installed in seven whitewater channel and has become the standard for all modern whitewater parks in the world.  These include:

• Two channels at the Lee Valley whitewater Park, the official Olympic Slalom course and the Training Channel course. Lee Valley will also host the 2015 ICF Canoe Slalom World Championships.

• Two channels at Teeside (UK), the world’s first “green” pumped whitewater park. RapidBlocs are installed in Teeside’s Main Channel, an Olympic Training Venue, as well as a short and steep channel that doubles as a swift water rescue training channel. Both channels operate on a system that includes Archimedes screw pumps that can be operated in reverse to generate hydroelectric power. The system allows for rafting on-demand and also generates more power in a year than is used to operate the facility.

• Two channels at two different venues in the Czech Republic, one is the classic Prague-Troja channel that has played host to a number of international events in the past thirty years.  The new obstacles are a part of a remodel of the course for the upcoming 2013 World Championships.  The other RapidBloc course is the Budejovice Course (that is Budweiser to us Americans).  This new whitewater channel features the RapidBloc obstacles and is being prepared to host the 2012 Czech Olympic Team Trials.

Shipley noted RapidBlocs installations are also planned at Cardiff International Whitewater Course in Wales and Dutch Water Dreams, a unique, Olympic-level whitewater sports complex in the Netherlands, as well as a new international standard channel in Moscow, Russia.

For further information on Shipley’s services and RapidBlocs, or to submit a request for consultation, visit the S2o Designs website at www.s2odesign.com

 

Dean Cummings’ Steep Life Tour comes to Reno

Written by leehart on November 12th, 2011. Posted in Biz Buzz

Big Mountain, steep skiing icon Dean Cummings brings his Steep Life Tour to Reno, NV this week.

Big mountain, steep skiing icon Dean Cummings

Dean Cummings new film, The Steep Life, debuts at CommRow in Reno Nov. 17

Cummings will share his Be Snow Smart avalanche education program and his new film, appropriately named, The Steep Life, when he stops in at Reno’s newly opened CommRow urban adventure entertainment center. The event takes place Thursday, Nov. 17 at 8 p.m. in the Cargo Room at CommRow.

The Steep Life represents one man’s passion and  commitment to a lifetime of skiing. Before the feature and presentation, be sure to arrive early as Dean will be available for poster signings in an informal meet and greet atmosphere. Be sure to join us for a night of big mountain skiing at its finest.

Cummings is the former captain of the US Freestyle Skiing Team and 1995 World Extreme Skiing Champion. Cummings went on to  pioneer Alaska helicopter skiing. His company, H2o Guides, is permitted to guide an area in excess of 2 million acres. His Be Snow Smart avalanche education program, a practical approach to protocols everyone can use to cut down on avalanche deaths, has won governor’s awards for safety.

The Steep Life movie chronicles Cummings’ epic first descents this spring of two enormous and steep peaks in Alaska’s fabled Chugach Range.

Multisport Journeys Debuts SUP Art

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – By popular demand, Multisport Journeys, LLC (MSJ) introduces stand up paddling to their unique line of custom artwork and outdoor activewear.

Mutlisport Journeys founder and CEO Sue Field explained her reasons for adding stand up paddling to her lineup of customizable apparel featuring popular sports and adventure activities. Field said friends and fans encouraged her to include stand up paddling in her offerings and when she looked more deeply into the sport, found good reason to act on the requests.

“Stand up paddle boarding has become all the rage in the outdoor industry, gaining more momentum than even surfing,” said Field. “Crossing a broad range of ages and demographics, SUP has become quite popular at the ocean and inland, challenging folks to consider yet another sport as they contemplate the answer to the timeless question, ‘What Do You Live To Do?’.”

Multisport Journeys adds stand up paddling

Multisport Journeys adds SUP to its lineup of sports art

MSJ offers a continuum of casual to technical adventure apparel that allows sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library now totals more than 50 sports and travel images representing mainstream and niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. To learn more about Multisport Journeys visit their website.

Multisport Journeys Partners with Brand Amp for PR Support

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – Multisport Journeys, LLC (MSJ) has retained Brand Amp to elevate the profile of its active lifestyle apparel brand. Brand Amp is one of a trio of marketing specialists recently brought together by MSJ founder and CEO Sue Field to increase awareness of the company’s custom sports gear.

In addition to trade and consumer media relations and search engine marketing, Brand Amp will coordinate the brand’s editorial calendar with social media specialist MoBloggy of Vail, CO and South Carolina-based Carolyn Evans who specializes in the Gift and Retail industries.  Field said she welcomes the knowledge and connections Brand Amp has in the outdoor, snow sports and adventure travel industries.

Field created Multisport Journeys after deciding to throttle back from a high-powered career that included C-suite tours of duty on Wall Street as well as at the likes of Sears, Roebuck and Co, and Vitamin Cottage Natural Grocers. Settling into a more tranquil life in the heart of Colorado’s spectacular San Juan Mountains, Field explained the apparel line is a prequel to a series of active travel guidebooks she intends to write and publish that will be aimed at Boomers, like herself, among others.

MSJ offers a continuum of casual to technical adventure apparel that encourages sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library, created by Field’s brother and award-winning San Diego-based artist Jeff Field, now totals more than 50 sports and travel images representing everything from mainstream to niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.
“I think Multisport Journeys has a bright future. Sue has a vision for the brand that celebrates a well-rounded approach to life and sports and challenges folks to really consider ‘What Do You Live to Do?’,” Hart said. “In MSJ, the average but avid sports enthusiast finds products and a rallying cry they can relate to: Live to Play Another Day® – have fun, but remain in one piece!”

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. For further information visit the Multisport Journeys website.