Brand Amp Expands, Welcomes Angela Kuepper

Written by leehart on October 7th, 2011. Posted in Biz Buzz

SALIDA, COLORADO – Brand Amp, founder and president Lee Hart, is pleased to welcome veteran publicist and event manager Angela Kuepper to the company.

From the Pacific Northwest to the Alps, Kuepper has served a plethora of music and arts organizations as well as multiple tourism and outdoor industry businesses. Prior to her career in marketing, Kuepper worked as a linguist researching speech and language communications. Trading in her doctorate degree for a life in the mountains, when she’s not working, Kuepper can be found exploring the backcountry by foot, bike or skis.

Hart said Kuepper came highly recommended from outdoor industry friends and neighbors in this mountain-river town in south central Colorado. “Angela has quickly proven she has a well-deserved reputation for excellence,” Hart said. “Angela brings great energy, intelligence and creativity to everything she does. I feel really lucky to have her join me at Brand Amp.”

Kuepper lives a stone’s throw from the Arkansas River in Buena Vista, CO, with her husband, Bobby, and their three very large dogs.

Dean Cummings Launches Signature Line of All-Terrain Skis

Written by leehart on September 29th, 2011. Posted in Biz Buzz

Valdez, AK – H2o Outdoor Gear has retained Brand Amp to elevate the profile and support sales of Dean Cummings’ new signature line of skis.
The iconic Big Mountain skier and Alaska heli-skiing pioneer, is introducing a trio of skis infused with knowledge gleaned from two decades skiing some of the most innovative lines in the most demanding environments.
Cumming’s new skis feature proprietary Lay-Down Technology, a unique hybrid combination of powder and carving design that eliminates chatter and allows the ski to confidently track in all conditions from powder to hard snow.
Cummings said he is confident his Lay-Down Technology has created “the most forgiving ski for the greatest variety of conditions on the market today.”
The Tazlina, Kodiak and Karen’cito models are available in a choice of three lengths each with a unique and corresponding radius that works to optimize performance. The custom handmade wood core skis, made in the USA, are built to for all environments: Big Mountain, All Mountain, backcountry and resort.

Skiers can see the skis in action this fall in Cummings’ upcoming new film release, “The Steep Life.” Later this fall, Cummings will tour with the film and skis at select backcountry ski retail outposts along the West Coast, East Coast and Rockies. H2oG will also exhibit at two major industry trade shows this January, Outdoor Retailer Winter Market 2012 in Salt Lake City and the SIA Snow Sports Show in Denver.
Brand Amp has been retained to manage the tour and provide overall public relations support for Cummings’ launch as a small production specialty ski manufacturer.

Dean Cummings is launching a signature line of all-terrain skis

Dean Cummings is launching a signature line of all-terrain skis

Brand Amp founder and president Lee Hart said Cummings fits with her motto to only work with people she likes and product she believes in. “Dean is a globally recognized name as an athlete and as a leader who continues to pioneer the development of techniques and protocols for Big Mountain, glacier and remote mechanized skiing. These ski designs are manifestations of the innovation and excellence Dean brings on and off the mountain.”
Cummings said he chose to work with Brand Amp because Hart hit the mark in designing a public relations campaign that aligns with the short-term goals and long- range vision of H2oG.
About H2o Outdoor Gear. H2o Outdoor Gear is a brand extension of H2o Guides. H2o Guides is the the family-owned and operated Alaska heliskiing operation founded in 1995 by World Champion extreme skier and former US Freestyle Ski Team member Dean Cummings . Cummings has been laying fresh tracks in the establishment and evolution of globally recognized standards in safety education both as founder of the North American Outdoor Institute and lead architect of the American Mechanized Ski Guide Course. With his new line of skis, Cummings brings cutting-edge concepts in ski design for the world’s most precision-demanding slopes to skiers exploring the boundaries of their own backyard backcountry stashes. For further information visit the H2oG website.
About Brand Amp. Brand Amp offers strategic communications counsel and a range of smart, scalable public relations solutions, including brand-building social media campaigns, to clients primarily in the outdoor adventure, snow sports and adventure travel industries. For further information visit the Brand Amp website .

I picked a winner! Congrats Willie Gordon!

Written by admin on April 2nd, 2009. Posted in Biz Buzz, Geotourism

Guurrbi Tours' Willie Gordon

Guurrbi Tours' Willie Gordon

Nugal-warra story-keeper Willie Gordon who keeps his ancestral rock art alive by sharing its stories with guests near Cooktown, Queensland was the jury award winner for the 2009 Indigenous Tourism and Biodiversity Website Award. Willie’s Guurrbi Tours was my vote for top pick in the annual competition hosted by Planeta.

The competition was stiff among the 15 website nominees all of which represent compelling authentic travel experiences around the globe.

To see all the worthy nominees and winners, click here.

Tourism Queensland’s PR Gambit

Written by leehart on February 23rd, 2009. Posted in Biz Buzz, Geotourism

Measured by traditional standards of return on investment, Tourism Queensland’s Best Job in the World campaign may also turn out to be a case study for future textbooks on marketing in the Web 2.0 era.

The campaign certainly has made lemonade out of the lemons produced as a result of the global economic meltdown that has cost millions of jobs and slowed spending on everything including travel abroad. Despite this reality, or because of it, some 34,000 people from 200 countries around the globe responded to Tourism Queensland’s call for online video applications to be hired as caretaker for one of the islands in the Great Barrier Reef. Some applicants sourced their own media coverage of their application and established websites and blogs dedicated to promoting their application.

According to a Tourism Queensland spokesperson, the $1.8 million campaign has already returned $80 million in publicity and generated more than 2.3 million visits to the campaign website IslandReefJob.com

In creating the campaign, it would seem the creative minds at Cummins Nitro got their hands on an advance copy of David Meerman Scott’s “World Wide Rave” and created the perfect vehicle (a global search for a tantalizing job) to achieve three key hallmarks of a World Wide Rave: when global communities eagerly link to your stuff on the Web; when online buzz drives buyers to your virtual doorstep; and when tons of fans visit your Web site because they genuinely want to be there.

Seems as though the big challenge now is in choosing the caretaker. It seems obvious that one of the imperatives of unleashing a World Wide Rave is accepting the consequences, intentional or unintended, that go along with it. In this case, it seems as though there is a potential for some negative backlash if the members of this particular World Wide Rave sense any hint of marketing mischief in the selection of the lucky caretaker. As Brian Solis recently opined at UGCX, “consumers will smell what’s authentic or not.” And there are already plenty of examples of swift Web 2.0-enabled retribution when consumers think they’ve been wronged or duped.

It will be interesting and instructional to follow this campaign through to its conclusion. And “good on ya” to my mates who’ve entered.

Help save Utah scenic lands

Written by admin on January 3rd, 2009. Posted in Advocacy, Biz Buzz, Land

A web site has been set up to collect donations for a legal defense fund as well as to raise money to buy the parcels Tim Christopher bid on at the controversial BLM oil/gas lease sale in Utah shortly before Christmas (and Bush’s exit from office.)

There’s a great info packed website that makes it easy to hop aboard and help this worthy cause. If you’re a mountain biker, hiker, climber, backpacker, off road enthusiast, nature lover, desert lover, flora and fauna lover, national park lover, environmentalist, painter, poet, photographer, river lover, geology lover, naturist :-) or naturalist, sucker for a stunning sunset, lover – or love the thought of – quiet and wild places, support an American’s right to peaceful (and in this case creative) civil disobedience  . . . I urge you to get involved and donate whatever you can. At this writing Tim was just shy of $15,000 on his way to raising the $45,000 needed as downpayment on the lease parcels he bid and won, all of which are near Arches or Canyonlands National Parks outside Moab, UT. To keep the BLM at bay, Tim has to raise the full $45K before the Jan. 9 BLM mandated deadline. At about $2.50 per acre a mere $10 contribution “buys” 4 acres of prime real estate in Utah’s red rock canyon country, keeping it safe from being sullied by unsightly oil and gas equipment and the roads and vehicles needed to mine it.

Whether you contribute or not, if you haven’t been there yet, be sure to move southwest Utah up on your list of must-see destinations. It’ll  help you understand better what all the hubbub is about.