AK Ingenue: Hooking up the Sisterhood

Written by leehart on February 29th, 2012. Posted in AK adventures

Heliskiing, Chugach, Valdez AK, "H2o Guides"

Heliskiing is fun and empowering!

If you’re a mountain girl, there’s no place like Valdez. I love the ocean but I realized a few years ago I’m ok to just visit the ocean. I need my ocean fixes for sure and my body sends strong signals when I’m overdue but once I sail or dive I’m ok to leave until the next time the urge strikes. But I need and must have mountains. When I come home from the ocean, my soul my bones my muscles and my eyes relax because I am home.

The mountains here are big and plentiful. A couple of days ago, I got my first glimpse of the glaciated terrain that is a hallmark of this area and it took my breath away. So the first thing I thought of was how to share this amazing place with some of my mountain-loving industry friends. Working with my newest mountain mama girlfriend, Karen Cummings, who co-owns the premier heli-ski company in Alaska with her husband, Dean, and with Dean’s full support, we crafted a special package for our industry girlfriends to come join me in Valdez in what looks like it will be the deepest snow year on record for a trip-of-a-lifetime Alaska adventure.

Exclusive Wild Women’s Alaska Adventure
with H2o Guides
April 17 – 22, 2012; ask about longer trip April 14 – 21.
3 day/5 night trip-of-a-lifetime adventure with H2o Guides, Alaska’s premier heli-ski operation.
Valdez is on track to go down in history as receiving the deepest snowfall on record. Epic snowfall makes this the best year to take that dream winter escape to Alaska’s spectacular Chugach Range.
The package includes the following:
3 days of heliskiing: 6 runs; 20,000 feet of vertical per day
Yoga nightly
Additional activities include an up-close glacier experience including interpretive trekking and introduction to ice climbing
Breakfast and lunch daily plus one private special reserved dinner
Safety equipment
Ground transportation
Custom travel insurance (protects against inclement weather)
Guide fees, exclusive of tips
Price: $4411 double occupancy; $4538 single occupancy.
You won’t see this advertised on the H2o Guides web site; reserve now by calling 907.835.8418. Space is limited. We’re happy to help make connections so you can get the double occupancy rate. Call today and mention promo code: wildwomen. I already have one seat confirmed.

Note, you fly in the first day of the trip. Most airline schedules from major airports around the country can get you to Anchorage by 3 p.m. in time to catch the last flight of the day to Valdez on Grant Air or Era Aviation. The same is true in reverse for your departure. The last day of the trip you’ll get on the last plane from Valdez (VDZ) to Anchorage (ANC) and catch a red-eye back home. If you have any questions or concerns you can ask them in the comment stream or call me at 303.898.4141. If you ever dreamed of coming to Alaska let alone heli skiing in Alaska, there really is no better time to do so than this spring through this program. The snow is deep, the prices are as low as we can go and you’ll go home a better skier, a more accomplished backcountry traveler, and winter sports enthusiast. Hope to see you here in April!

AK Ingenue: Heli guides have hidden talents

Written by leehart on February 28th, 2012. Posted in AK adventures

Peering over the snowbank at Valdez harbor, Prince William Sound

Peering over the snowbank at Valdez harbor, Prince William Sound

A week or so ago there was a social media epidemic of wry six-pane photo descriptions of various jobs like kayaker, raft guide, ski instructor etc that depict “what my friends think I do,” “what my mom thinks I do,” “what society thinks I do,” “what customers think I do,” “what I think I do” and “what i really do.” I had a similar train of thought when i sat in on the H20 Guides daily morning guide meeting. The team is wrapping up pre-season preparations. It gave me insight into what it takes to be a guide and it’s more than what you might think. If you guess that a heliski guide has to be a high performance skier, trained in backcountry travel and rescue who is great with people, you’d be correct. But there are behind the scenes skills that the most valuable heli-ski guides also possess. This heli-skiing operation takes clients to remote places so it’s super important that guides have all kinds of skills to address any kind of random situation that can come up at any time, any place.  Useful skills include  carpenter, mechanic, fabricator, innovator, meteorologist, snow scientist, ski tech and of course, snow shoveler. Lots and lots of snow shoveling. For all the logistical needs required to efficiently get guests in and out of the field. Like the smoothest running conferences, weddings or parties, it’s what happened and happens behind the scenes that is key to the participant experience. In the case of a winter sport like heliskiing, that means managing snow and that means getting it out of the way too: shovering off vehicles, shoveling out doorways and stairways, shoveling off roofs, shoveling out landing zones for the helicopters, shoveling out snow pits and that’s just a starter list of things that need shoveling.

Here in Alaska snow is a very different animal than where I’m from. In the Banana Belt region of Colorado where I’m from I usually have the luxury of opting in or out of shoveling. More often than not I can just wait a day. The snow will stop falling, the sun will come out and the snow will melt. Up here in Valdez though, the scale makes for a whole different ballgame. According to the Alaska Tourism Industry Association Valdez gets more snowfall than any other sea-level city in North America, an average of 360 inches — 30 feet — a year. But this is an extraordinary year, on track to set a record. So far this season, Valdez has received 403.5 inches of snow and still plenty of days left to count and more snow in the forecast. According to the National Weather Service, snowfall on nearby Thompson Pass has reached over 600 inches. Sunday alone, 20.9 inches of snow fell, not far off the 1985 one-day record of 24.9 inches. It’s beautiful and awesome and even a little comical. On the plus side, all the snow just keeps priming the surrounding peaks for the heart of the heliski season that is just now getting under way here. On the flip side, snow removal is serious business.

The snow just keeps coming in all it’s delightful fluffiness and beauty. That means snow removal is serious business. Obviously it’s important to keep the roads snow-free and here, the city of Valdez shines, putting a lot of resources and effort into doing just that. It’s a small town with deep municipal treasury pockets so no expense is spared to get snow off the roads and off public buildings. Residents, however, are on their own to get snow off their roofs where all the weight can make ceilings sag causing doors to stick, beams to crack, and the occasional terminal scenario, structural compromise. It doesn’t take long to get these new realities and get with the program. Dealing with snow just a becomes second nature and part of the daily rhythm of life here.

But I digress. The first helicopter arrived last night, it’s a spectacular sunny morning and guide training officially kicks off this morning. Sweet!


Introducing: Alaska Ingenue, a Cinderella story

Written by leehart on February 26th, 2012. Posted in AK adventures

Welcome to incomparable Alaska

Welcome to incomparable Alaska

This marks the start of the chronicles of my first adventure in Alaska with my client Dean Cummings’ H2o Guides. I had just barely started to scratch the surface of all the amazing in-bounds, side- and backcountry terrain in Revelstoke and then opportunity knocked and poof, gone! So from a 24-hour drive north of Salida, Colorado I’ve landed norther of Colorado. The goal of AK Ingenue is to share with you what I expect to be an amazing introduction to living, working and  playing Alaska-style. Watch my Facebook page to find out about the next installments where you’ll join me for the full gamut of winter fun including all kinds of skiing, snow machining, ice-climbing, some insider glimpses of the heliski biz and more.

Karen Cummings, Salmonberry sidecountry

Karen Cummings, Salmonberry sidecountry

It’s been a week since I touched down in Valdez thanks to the unflappable piloting skills at Grant Aviation. The day after I landed was a momentous occasion, the official opening day of Salmonberry Ski Hill.  I sprang for the $10 season pass and  joined Dean’s wife Karen, and kids Wyatt and Tesslina – in breaking in the new rope tow.  It’s actually a kind of re-opening since there was a ski hill in the same location in the late ’80’s that’s been dormant until Karen rallied local civic leaders to bring the hill back to life. The four-minute rope tow takes folks 1100 feet to the top of a rolling hill. While Wyatt and Tess did a lap, Karen led me off-piste for a couple fresh turns – literally – a couple.

The next day, I needed to get to town for some shopping – it’s just a 20 minute walk but – but Dean offered to give me a ride. In case you haven’t heard, while many ski areas in the Lower 48 were languishing in drought, Valdez was getting hammered. There’s just under 40 feet of snow in town, about a 100 foot base in the

Yellow Taxi, Valdez style

Yellow Taxi, Valdez style

mountains. Fun to play in, deep snow creates havoc on buildings and roads and big equipment to move it all is a pretty common sight around town so it was little surprise that my commuter vehicle was big and yellow. This past week has been all work work work. So I joined the gym to keep in shape in between ski excursions. Prince William Sound Community College has a public fitness center where you can “rent” nordic ski gear and snowshoes for free which came in handy when I joined Karen and her friend Jen on a quick snowshoe jaunt at Dock Point.

Snowshoe view, Dock Point, Valdez AK

Snowshoe view, Dock Point, Valdez AK

All work and no play, at least no real ski play, was starting to make me and the H2o crew a bit twitchy so when  Dean gave the guys – Ryan, Chad, Paul, Elliot and Max – the day off, we all hopped in a van and headed up to Thompson Pass. Quite the views on the way up and we saw two moose (meese?). The ice in Keystone canyon is amazing.

It was a first in many ways today. Just before leaving Revy, I had transferred my Dynafit bindings from my retired Sugar Daddys to my new sweet, fat H2o Outdoor Gear Kodiak 162’s (120 under foot). Today was their first test drive. I was also test driving new skin technology from Gecko. The skis are amazing and the Gecko’s worked just fine. I’m still dialing in my Scarpa Gea’s which I love because they’re so light and comfy and easy to get in/out of but they’re just a wee bit big for me and it became really clear today I still need to work to fill up some volume and get rid of slop.

Couple o’ quick takeaways from today:

Scale is out of whack here: The terrain is bigger than it looks; it’s colder than it seems.

You can gain an astounding amount of vert in just three hours of skinning.

I need to work toward a bit more graceful steep uphill skin track kick turn.

I can’t wait to go again. It’s dumping right now and expected to do so for the next couple days and taper off by the end of the week.

Sorry about the background noise in the video below. It was a little windy on the saddle.


Dean Cummings’ Dragon’s Back Spine Descent Wins Powder Mag Award

Written by leehart on January 26th, 2012. Posted in Biz Buzz

ASPEN, CO – Big mountain steep skiing icon Dean Cummings was awarded Best Line at Powder magazine’s annual Powder Awards ceremony here last night. Cummings had two epic first descents last spring featured in his movie, The Steep Life. Cummings called The Tusk direct the most committing line he’s ever skied. The equally challenging Dragon’s Back Spine of Meteorite Mountain garnered the award.

Cummings, who has been making and producing ski films for the past 20 years, said he was humbled to earn the honor given the achievements of the other finalists in the category including defending champ, Ian McIntosh (TGR), Dane Tudor (PBP), Eric Hjorleifson (MSP), Sage Cattabriga-Alosa (TGR), and Kye Petersen (All.I.Can.).

Cummings said he thanks his family, wife Karen and children Wyatt Kodiak and Tesslina as well as his H2o Guides team all of whom make it possible for him to continue to go after the big peaks of Alaska’s Chugach Range. Cummings said that winning the award at a time when the snow sports community is reeling from tragic losses, inspires him even more to give back to the sport through teaching practical techniques and protocols to help people avoid avalanches. Cummings’ award-winning avalanche safety curriculum has won two safety awards from the Alaska governor’s office and recently helped earn him the Educator of the Year award from Avalaunch/Outdoor Retailer Winter Market.

Now in its 12th year, the Powder Awards has grown to become one of the biggest nights in skiing, attracting a veritable who’s who of the industry—professional skiers, ski legends, ski film production crews, industry brands, media, non-affiliated celebrities (who may not even ski) and even the odd ski bum. While the Powder Awards primarily highlight the best of the year’s ski films – like Movie of the Year and Best Male and Female Performance – the ceremonies also acknowledge our readers’ favorites with our annual Reader Poll. Hence, the all-inclusive celebration of skiing,and why everyone who’s anyone comes to Aspen for one big night in January every year. For the complete list of winners at this year’s Powder Video Awards, visit the magazine’s website.



Big mountain, steep skiing icon Dean Cummings has been pushing the limits of what’s possible on skis for more than 20 years. The former captain of the US Freestyle Ski Team and 1995 World Extreme Skiing Champion, Cummings has been featured in nearly 50 films from some of the best filmmakers in the industry. He founded and owns H2o Guides, the premier heliski operator in Valdez, AK and recently founded his own line of skis and packs with his company H2o Outdoor Gear. Cummings also enjoys the generous support of the following sponsors. Helly Hansen, Polarmax, Ortovox, S4 Optics, AEE and Traser Watches.



H2o Guides Heliski Offers Value Package to Dought-Stricken Skiers, Snowboarders

Written by leehart on January 16th, 2012. Posted in Biz Buzz

Residents dig out as record-setting snowpack piles up in Alaska; H2o Guides offers Valdez Epic Deal heliski package

Residents dig out as record-setting snowpack piles up in Alaska; H2o Guides offers Valdez Epic Deal heliski package

Valdez, AK – Amid one of the deepest winters on record, in a town already known as the Snow Capital, the premier heliski operator in Alaska’s famed Chugach mountain range is offering a value package designed to make it even more appealing to make this year THE year for skiers and snowboarders take their dream heliski vacation.

“We’ve never seen it this deep, this early. It’s insane,” said big mountain steep-skiing icon and H2o Guides founder/owner Dean Cummings, who has been guiding heliskiing in the area since 1991. “We’ve got such a huge snowpack, it seems only right to try to make it more accessible to all the snow-starved ski area season-pass holders in the some of our favorite places.”


Valdez, year-round home to Cummings and headquarters for his family-run H2o Guides, has been getting pummeled with snow that’s so relentless, the town elementary school closed for fear the roof might collapse. With no place left to clear snow from the streets, snow removal equipment is dumping loads of the white stuff into Prince William Sound. According to the Anchorage Daily News, “The record snowfall for Valdez, 560.7 inches, was recorded in the winter of 1989-1990. The current snowfall is on track to eclipse that.”

The Valdez Epic Deal offers special pricing on a heliski/ski package to any powder-craving ski area season pass holder in California, the Central Rockies including AZ, CO, NM, MT, UT, WY, and the East Coast. The promotion is also available to former guests who are already in the H2o Guides database.

The Valdez Epic Deal includes the following: Discounts on multi-day heliski packages the first two weeks of March and Cummings’ signature hybrid powder skis that carve from H2o Outdoor Gear; $550 for skis regularly priced at $899. Valdez Epic Deal customers will also get a free souvenir hat and t-shirt. Savings total nearly $600 for a dream heliski trip and skis.

Discount heliski packages are limited in number and available on a first come, first serve basis the first two weeks of March as follows: Discount skis, free souvenir hat and shirt plus 10 percent off a 5-day/7-night trip or 5 percent off a 3-day/5-night package trip. To take advantage of this offer, call 907.835.8418 and be sure to mention “Valdez Epic Deal.”

Founded in 1995, H2o Guides is the longest-running heli ski business under one owner in Alaska and the only company based in Valdez year-round. Guests of H2o Guides enjoy premium all-service customer service and unparalleled terrain. H2o’s permits through federal land managers give guests a gateway to over 2.6 million acres, more than any other operator in the world. With nine unique staging locations, H2o Guides accesses good snow when other operators cannot. The company’s safety record is unmatched. For more information about H2o Guides visit their website, http://www.H2oGuides.com



Optic Nerve Boreas Redefines the Premium Goggle

Written by leehart on January 6th, 2012. Posted in Biz Buzz

Optic Nerve Snow Sports Goggle

Optic Nerve's new Boreas goggle

Denver, CO – For skiers and riders who assumed style, performance and comfort are only possible at a premium price, Optic Nerve introduces a new way of thinking about what a goggle can and should be.

First, the Boreas is versatile, it ships with two interchangeable lenses to keep you skiing no matter what Boreas, the purple-winged ancient Greek god of winter, has in store – from a sun-drenched bluebird day to a snowy gray powapalooza fiesta.

The Boreas’ fleece-lined foam gasket does double duty, caressing the face like a tender lover while providing the kind of precision fit needed for all-day comfort and clarity.

Optic Nerve’s longtime Chief Tinkerer Tom Fox explained, “The design juice behind the Boreas exhibits the classic Nerve alchemy that’s equal parts function and style.”

At $119 suggested retail, Fox said he was aiming to impress buyers accustomed to paying much more for premium goggles.

“My personal design jihad has always been to figure out ways to pack the most performance into our products at the fairest price,” Fox said. “’Why pay more’ is my battle cry. Our customers tell us they couldn’t agree more so that’s what I’ll keep doing.”

Available in a choice of three frame colors – black, white or green, and five cool lens pairings: Dreadlock, Smoke Red/Zaio Mirror; Rocker, Smoke Green/Zaio Mirror; I’m Your Venus, Brown/Pink; Dark Knight, Smoke/Blue; and Redbone Smoke/Red.

The Boreas and Optic Nerve’s full line of sunglasses and goggles with soul can be seen at upcoming winter trade shows. At Outdoor Retailer Winter Market in Salt Lake City Jan. 19 – 22 visit Booth # 33059. At the Snowsports Industries America Snow Show in Denver Jan. 26 – 29 you can find Optic Nerve at Booth #3434. The Boreas and other new goggles shown at these shows will be available to the general public Fall 2012.

About Optic Nerve and Mountain Shades
Since 1976, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear. Optic Nerve is dedicated to continually finding ways to blend style and technology to deliver durable and comfortable high-performance eyewear. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit the Optic Nerve website.

Olympian Predicts Paddlesports Industry Poised for Growth

Written by leehart on January 3rd, 2012. Posted in Biz Buzz

The Lee Valley Whitewater Center will host the canoe slalom events of the 2012 Olympic Games

The Lee Valley Whitewater Center will host the canoe slalom events of the 2012 Olympic Games

Lyons, CO –Beyond the usual uptick in interest most summer sports enjoy during an Olympic year, whitewater paddling in particular seems poised for growth in 2012, says former US Canoe Slalom Olympian Scott Shipley.

Shipley should know. His company S2o Design and Engineering, one of the world’s leading whitewater park design builders, is on the front lines of the industry with a project roster that is booming.

For starters, the world’s eyes will be focused on Shipley’s handiwork at the Lee Valley Whitewater Park, host to the 2012 Olympic Canoe Slalom competition. S2o completed the design of the Lee Valley Whitewater Park this past summer. Lee Valley was the first of London’s Olympic venues to be completed ahead of schedule and under budget.

Looking ahead to 2012, S2o will be working on a diversity of projects around the globe including the following:

– North America. Freestyle parks in Montana and Idaho. A second feature at the freestyle park in downtown Missoula and an in-stream restoration via a new whitewater park in Ketchum.

– Pacific. A new whitewater park in Hawea, New Zealand

– Europe. A mammoth whitewater park in Moscow, Russia; in conjunction with UK-based Engineer Paddler Designs

Shipley notes that S2o’s proprietary RapidBlocs are also contributing to the surge in demand for projects. RapidBlocs allows operators to alter whitewater park thanks to a proprietary system of large synthetic blocks that can be easily re-positioned to create different hydraulic features. Since their invention two years ago, RapidBlocs has been installed in seven whitewater channel and has become the standard for all modern whitewater parks in the world.  These include:

• Two channels at the Lee Valley whitewater Park, the official Olympic Slalom course and the Training Channel course. Lee Valley will also host the 2015 ICF Canoe Slalom World Championships.

• Two channels at Teeside (UK), the world’s first “green” pumped whitewater park. RapidBlocs are installed in Teeside’s Main Channel, an Olympic Training Venue, as well as a short and steep channel that doubles as a swift water rescue training channel. Both channels operate on a system that includes Archimedes screw pumps that can be operated in reverse to generate hydroelectric power. The system allows for rafting on-demand and also generates more power in a year than is used to operate the facility.

• Two channels at two different venues in the Czech Republic, one is the classic Prague-Troja channel that has played host to a number of international events in the past thirty years.  The new obstacles are a part of a remodel of the course for the upcoming 2013 World Championships.  The other RapidBloc course is the Budejovice Course (that is Budweiser to us Americans).  This new whitewater channel features the RapidBloc obstacles and is being prepared to host the 2012 Czech Olympic Team Trials.

Shipley noted RapidBlocs installations are also planned at Cardiff International Whitewater Course in Wales and Dutch Water Dreams, a unique, Olympic-level whitewater sports complex in the Netherlands, as well as a new international standard channel in Moscow, Russia.

For further information on Shipley’s services and RapidBlocs, or to submit a request for consultation, visit the S2o Designs website at www.s2odesign.com


Dean Cummings’ Steep Life Tour comes to Reno

Written by leehart on November 12th, 2011. Posted in Biz Buzz

Big Mountain, steep skiing icon Dean Cummings brings his Steep Life Tour to Reno, NV this week.

Big mountain, steep skiing icon Dean Cummings

Dean Cummings new film, The Steep Life, debuts at CommRow in Reno Nov. 17

Cummings will share his Be Snow Smart avalanche education program and his new film, appropriately named, The Steep Life, when he stops in at Reno’s newly opened CommRow urban adventure entertainment center. The event takes place Thursday, Nov. 17 at 8 p.m. in the Cargo Room at CommRow.

The Steep Life represents one man’s passion and  commitment to a lifetime of skiing. Before the feature and presentation, be sure to arrive early as Dean will be available for poster signings in an informal meet and greet atmosphere. Be sure to join us for a night of big mountain skiing at its finest.

Cummings is the former captain of the US Freestyle Skiing Team and 1995 World Extreme Skiing Champion. Cummings went on to  pioneer Alaska helicopter skiing. His company, H2o Guides, is permitted to guide an area in excess of 2 million acres. His Be Snow Smart avalanche education program, a practical approach to protocols everyone can use to cut down on avalanche deaths, has won governor’s awards for safety.

The Steep Life movie chronicles Cummings’ epic first descents this spring of two enormous and steep peaks in Alaska’s fabled Chugach Range.

Multisport Journeys Debuts SUP Art

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – By popular demand, Multisport Journeys, LLC (MSJ) introduces stand up paddling to their unique line of custom artwork and outdoor activewear.

Mutlisport Journeys founder and CEO Sue Field explained her reasons for adding stand up paddling to her lineup of customizable apparel featuring popular sports and adventure activities. Field said friends and fans encouraged her to include stand up paddling in her offerings and when she looked more deeply into the sport, found good reason to act on the requests.

“Stand up paddle boarding has become all the rage in the outdoor industry, gaining more momentum than even surfing,” said Field. “Crossing a broad range of ages and demographics, SUP has become quite popular at the ocean and inland, challenging folks to consider yet another sport as they contemplate the answer to the timeless question, ‘What Do You Live To Do?’.”

Multisport Journeys adds stand up paddling

Multisport Journeys adds SUP to its lineup of sports art

MSJ offers a continuum of casual to technical adventure apparel that allows sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library now totals more than 50 sports and travel images representing mainstream and niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. To learn more about Multisport Journeys visit their website.

Multisport Journeys Partners with Brand Amp for PR Support

Written by leehart on October 7th, 2011. Posted in Biz Buzz

RIDGWAY, CO – Multisport Journeys, LLC (MSJ) has retained Brand Amp to elevate the profile of its active lifestyle apparel brand. Brand Amp is one of a trio of marketing specialists recently brought together by MSJ founder and CEO Sue Field to increase awareness of the company’s custom sports gear.

In addition to trade and consumer media relations and search engine marketing, Brand Amp will coordinate the brand’s editorial calendar with social media specialist MoBloggy of Vail, CO and South Carolina-based Carolyn Evans who specializes in the Gift and Retail industries.  Field said she welcomes the knowledge and connections Brand Amp has in the outdoor, snow sports and adventure travel industries.

Field created Multisport Journeys after deciding to throttle back from a high-powered career that included C-suite tours of duty on Wall Street as well as at the likes of Sears, Roebuck and Co, and Vitamin Cottage Natural Grocers. Settling into a more tranquil life in the heart of Colorado’s spectacular San Juan Mountains, Field explained the apparel line is a prequel to a series of active travel guidebooks she intends to write and publish that will be aimed at Boomers, like herself, among others.

MSJ offers a continuum of casual to technical adventure apparel that encourages sports enthusiasts to create shirts, fleeces and hats that proclaim their love of the outdoors and the sports that are their passions. The company’s ever-expanding art library, created by Field’s brother and award-winning San Diego-based artist Jeff Field, now totals more than 50 sports and travel images representing everything from mainstream to niche adventure sports activities.

MSJ’s online shopping portal lets consumers create custom wearable art and accessories by mixing and matching single, triple or quadruple groupings of the Company’s art depicting a wide array of sports and outdoor activities. The resulting design can then be printed, lasered or embroidered onto a choice of cotton or high performance wicking T-shirts, sweatshirts, hats, fleeces and mugs. MSJ’s products are available in men’s, women’s, youth and baby sizes and styles.
“I think Multisport Journeys has a bright future. Sue has a vision for the brand that celebrates a well-rounded approach to life and sports and challenges folks to really consider ‘What Do You Live to Do?’,” Hart said. “In MSJ, the average but avid sports enthusiast finds products and a rallying cry they can relate to: Live to Play Another Day® – have fun, but remain in one piece!”

About Multisport Journeys. Founded in 2009 in the heart of Colorado’s San Juan Mountains, Multisport Journeys allows consumers to express their sports passions on tees, polos, fleeces, baseball caps, snow beanies, mugs & totes. For further information visit the Multisport Journeys website.