Colo. Gov. Bill Ritter launches a grass roots geotourism initiative with the help of State Sen. Gail Schwartz, far left

After working for more than a year, the web site for the grass roots Colorado geotourism effort was launched Friday in a riverside ceremony in Buena Vista, CO with a high-profile ribbon cutting and support by Gov. Bill Ritter and State Sen. Gail Schwartz. The complete sharing-enabled press release about the event can be found here http://pitch.pe/16677

The folks in Denver thought we could only muster 15 people so when 50 sustainability-minded folks showed up in a town of just 2,500 people, well . . . it’s hard to say how much more perfect the launch could have been for this project that is propelling a concept in which I so passionately believe is the absolute right direction for the future. As I told the governor, we hope that one day all tourism will be geotourism..

The heritage tourism contingent, re-enactors of stories of some of the area's famous soiled doves, was on hand for the launch of the Colorado Geotourism initiative.

Gov. Bill Ritter proudly displays his brand new tee.

Prana, the beloved mascot of The Trailhead outdoor store, and Gov. Bill Ritter connect over geotourism.My geotourism teammates share a pure PR moment with Gov. Bill Ritter.

Me and my geotourism teammates, from left, Bill Donavan, Andrew Koransky and Mark Wiard, bask in the moment with Gov. Bill Ritter.