Posts Tagged ‘Optic Nerve’

Optic Nerve unveils 15 new styles for 2013 at Outdoor Retailer

Written by leehart on July 23rd, 2012. Posted in Biz Buzz


Optic Nerve Pipeline

Optic Nerve's Pipeline is available in interchangeable and photomatic versions

DENVER, CO – Optic Nerve is adding 15 new styles to its 2013 line of performance-oriented, price conscious sunglasses for warm weather fun.

Ten of the 15 new styles will be part of Optic Nerve’s Polarized lens series delivering lightweight comfort, long-lasting durability and precision optics to outdoor enthusiasts.

Each style in the Polarized series uses technologies that are designed to work with myriad face sizes and shapes to reduce glare and shield eyes from harmful UV rays when enjoying time in the sun. Beneficial to all people recreating or just traveling on waterways and roads, polarized lenses are particularly favored by anglers, paddlers, runners and bicyclists.

The Polarized series also offers a spectrum of lens color for different light conditions. Brown and copper lenses sharpen contrast while the smoke and gray lenses help improve contrast while reducing glare. Grey and smoke lenses help increase visibility and depth perception as well as helping people see colors as they naturally appear:  blues are bluer, greens are brighter, reds more vibrant, yellows pops, and whites are truer.

A unique hybrid injection/wire frame style called the Haxtun is available in urban chic two-tone brown or two-tone black for $49.

Fulfilling the promise to pack as much tech for the price into each frame it produces, prices in the Polarized line are $49 – $59.

Also joining the Spring/Summer 2013 lineup are a few frames to bolster Optic Nerve’s hot-selling interchangeable lens lines. Headlining newcomers to the Deuce series is the Pipeline that delivers full-frame durability and substance in a lightweight high-performance sunglass. The Pipeline’s wraparound style offers a timeless look that feels good too thanks to Optic Nerve’s meticulous attention to fit. The Pipeline exceeds s tandards for impact resistance and sun protection. The Pipeline also comes in a light-adapting photochromic version for $79.

Joining the Pipeline in the Deuce series is the Rhyolite and the Dedisse. Nerve R & D guru Tom Fox believes the Rhyolite is destined to become a best seller with it’s durable and sleek frame with the kind of straight-forward classic styling that looks and feels good on many different face shapes and sizes. The Dedisse is a full-wrap style with a curved toric lens to provide better ergonomics and coverage. All Deuce series frames retail for $49.

In the Premium IC (three-for-$79) is the Gridlock a veritable kitchen sink of the best of Optic Nerve’s features complete with three lenses for just $79.

All Optic Nerve sunglasses are polarized, eliminate UVA and UVB rays, and sport hydrophobic and anti-reflective lens technology. Many of the styles have rubber on the temples and/or nose bridges for added adjustability and grip.

Debuting at the Outdoor Retailer Summer Market at Booth #32057 the new styles will hit stores next spring.

About Optic Nerve
Independently owned and firmly rooted in Colorado, Optic Nerve is committed to supporting its communities through making performance-driven, price-conscious sunglasses and goggles. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction, and fashion-conscious styling found in more expensive brands, at a fraction of the price with a lifetime guarantee. Visit Optic Nerve at the Open Air Demo or Booth #32057 in the Salt Palace Convention Center or click here to visit the website.




Optic Nerve Boreas Redefines the Premium Goggle

Written by leehart on January 6th, 2012. Posted in Biz Buzz

Optic Nerve Snow Sports Goggle

Optic Nerve's new Boreas goggle

Denver, CO – For skiers and riders who assumed style, performance and comfort are only possible at a premium price, Optic Nerve introduces a new way of thinking about what a goggle can and should be.

First, the Boreas is versatile, it ships with two interchangeable lenses to keep you skiing no matter what Boreas, the purple-winged ancient Greek god of winter, has in store – from a sun-drenched bluebird day to a snowy gray powapalooza fiesta.

The Boreas’ fleece-lined foam gasket does double duty, caressing the face like a tender lover while providing the kind of precision fit needed for all-day comfort and clarity.

Optic Nerve’s longtime Chief Tinkerer Tom Fox explained, “The design juice behind the Boreas exhibits the classic Nerve alchemy that’s equal parts function and style.”

At $119 suggested retail, Fox said he was aiming to impress buyers accustomed to paying much more for premium goggles.

“My personal design jihad has always been to figure out ways to pack the most performance into our products at the fairest price,” Fox said. “’Why pay more’ is my battle cry. Our customers tell us they couldn’t agree more so that’s what I’ll keep doing.”

Available in a choice of three frame colors – black, white or green, and five cool lens pairings: Dreadlock, Smoke Red/Zaio Mirror; Rocker, Smoke Green/Zaio Mirror; I’m Your Venus, Brown/Pink; Dark Knight, Smoke/Blue; and Redbone Smoke/Red.

The Boreas and Optic Nerve’s full line of sunglasses and goggles with soul can be seen at upcoming winter trade shows. At Outdoor Retailer Winter Market in Salt Lake City Jan. 19 – 22 visit Booth # 33059. At the Snowsports Industries America Snow Show in Denver Jan. 26 – 29 you can find Optic Nerve at Booth #3434. The Boreas and other new goggles shown at these shows will be available to the general public Fall 2012.

About Optic Nerve and Mountain Shades
Since 1976, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear. Optic Nerve is dedicated to continually finding ways to blend style and technology to deliver durable and comfortable high-performance eyewear. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information visit the Optic Nerve website.